KYLIE. The music industry

My findings hint towards artists like Kylie sacrificing being 100% who they want to be in order to satisfy an audience.
I also think that as media and the music industry is continually changing artists like kylie will constantly be changing their image, dresses becoming shorter and make up getting thicker, especially at an older age in order to stay on top of their career.
Research likes this starts to unravel the glamour of the music industry with artists changing themselves to appeal to their target audience, I think audiences are becoming more aware of these changes and some are accepting this with open arms. Youngsters are swept of their feet by artists using their sexuality and emotions to further their careers while others reject the ‘fakeness’ of this ‘new pop’ genre, some artists however like Lady Ga Ga use this to their advantage, dressing overly outrageously she is almost making fun of pop stars dressing inappropriately.

I don’t think my research really contributes towards our own music video production but I think I have learned image is important for success, and can make or make a laughing stock of a video or a performance so I think we should take these things into consideration when filming.


However, I have learnt that artists often change their image to stay popular,
Just as Kylie has changed her image to stay with the current trends. I also need to be aware of how Ska has changed. Ska originated from reggae, Caribbean black music bought over to England, through this music artists told their stories and relayed messages to listening audiences. The Specials from the multi-cultural Birmingham strongly portrayed this through their music; through time, it seems Ska has divorced itself from its reggae roots into a genre of white culture, towards a punkier style of music. usually a lot of Ska these days is described as Ska/Punk, for example [SPUNGE] this is a classic example of a current Ska band that have detached from Ska’s cultural roots as now the music is more rebellious following the iconic British style of Punk with a lack of cultural references to their music. Our band is British and this new form of Ska is the music our unsigned band Smaller Than You writes. Not only are our band made up of a group of six white youths with no cultural roots but although their music portrays a few reggae beats this aspect of the genre is no longer seen as important in order for them to write a good track.
Ska has changed massively in the last 30 years and the way Ska is marketed has dramatically changed, we need to think of this while marketing to our generation. Alth0ugh we may feel the need to put some strong intertextual references into our advertising and music video if these are not aimed at our target generation these references to important parts of history could be lost, and could create room for a creative new way to reach out to our new younger audience.
This is a technique used my Kylie, by keeping things young, fresh and new and always targeting the right, young audiences she is always on trend and changes for her different audiences, succeeding every time.


Our band is from the Ska genre and their trends have moved on from the traditional look of ‘The Specials’ in the late 70’s, [SPUNGE], a current ska band have also moved on from this traditional look in favour for a more casual look, one we hope to have included in our own video. Trends are constantly changing and we need to make sure the look of our video is current to the audience we are targeting.